The typical owner of a successful small or middle-market company is generally very focused on operations during the near to intermediate term. An owner of a successful company that has the potential to be sold should devote some time planning for that sale, even if there are no immediate plans to transfer ownership.
For many business owners, the business is the most valuable asset in the family, so value preservation and enhancement should be a primary goal as strategic operating decisions are made. Further, while sale of the company may be a long-term goal, it must be considered that not all business exits are planned. A competitor or partner could make an offer that is too good to refuse. Alternatively, an unexpected event such as death may occur, forcing the owner’s heirs to sell the company. Given the value that is at stake, a business should always be run like it is for sale.